Information for Food Truck Event Organizers

Before you decide whether a food truck event is right for you, please review this page.

Number of attendees:

The ideal ratio of attendees per truck is between 50 and 100 per hour if everyone is expected to eat.  With less than 50, it’s difficult for the truck owners to make money.  At over 100 customers per hour, the lines often get long and the customers are unhappy.  If it’s not an “eating” event, and food truck will simply be an addition to some other activity, the ideal ratio should double. Not all events are going to follow these attendance rules (especially if the event is going to be catered and paid for by a single party), but this is a simple gauge for event organizers to plan the correct number of trucks to have at their event. Please feel free to request a truck for your event no matter how small it will be, just realize you might not get a response if your customer to truck ratio is too low.


Fee Structure:

Many of our members have a strong social media presence, which means they can easily advertise your event to thousands of their followers. Their social media advertisements will likely increase participation at your event, which helps you with your marketing budget. With that in mind, when you hire NFTA trucks, your event benefits. When deciding how you want to setup your event, remember that you are much more likely to have truck owners interested in serving at your event you do not charge a fee for them to participate. If you must charge a fee, with all costs included, truck owners expect fees to be no more than 5-10% of their sales at the event.  And, if the fee is up to 10% of sales, the truck owners will need to have exceptional sales to make up for the loss in profit. 


The other option is a flat fee, which is often easier for organizers, however, if a flat fee structure is chosen, please keep in mind the truck owners would ideally need 10x that fee in sales (after paying our sales tax) in order to make a profit. If you choose a flat fee structure, you will likely be asked for guaranteed attendance or revenue. 


Attendance Estimates:

Often, food trucks have to prepare food days in advance.  If attendance is higher than anticipated, vendors run the risk of selling out well before the end of the event. This causes angry customers and truck owners will not be able to capitalize on all possible sales.  Conversely, if tickets are selling slower than anticipated, the trucks may have to throw away product at the end of the event.  If you can provide estimates of attendance a week before, and then 48 and 24 hours before the event, it will help the truck owners prepare appropriately.


Logistics of the event:

Load in times:  Ideally, all trucks will need be in position 30-60 minutes prior to the start of the event.  Please communicate load in times 2 weeks in advance of the event.  Without knowing the load-in times, it makes scheduling very difficult.


Organization:  The most successful events happen because of impeccable organization; the day is scheduled to the minute, trucks locations are clearly marked, everyone knows what they are supposed to be doing at all times of the day.  Specific items to be wary of are:

- Layout of trucks:  Plan for the most popular food trucks to have longer lines than others.

- Waste facilities:  Pay attention to the quantity and location of trashcans and restrooms to keep the area clean and in compliance with all codes and regulations.


If you wish to contact multiple trucks, please return to the previous page and fill out the contact form.